GET LOST IN CAMO

The history of an enduring pattern.

Prior to World War II, the camouflage pattern was originally used by militaries only to help conceal equipment – not people. By 1943, however, when machine guns, trench warfare and aerial photography emerged, units within the Allied forces as well as Germany abandoned traditional, brighter uniforms, and opted for subdued shades of the color olive to better blend in and hide in plain sight.

By the end of WWII, camouflage fell out of favor with the military. While select units of the Army continued to experiment with and wear it throughout the 20th century, it wasn’t until the Vietnam War that it was used widely again. But beyond the military, camo became embraced by by activists and protestors against the U.S.’s involvement in the war. Wearing camouflage prints allowed dissenters to make a statement. You could even say the “cool” kids wore camo while the squares stuck to more conservative attire.

By the 1980s, military-style had become part of everyday life before giving way to the hip-hop culture of the early 90's. Street culture aficionados embraced the pattern for its bold style and inexpensive price tag. The pattern became readily available in vintage and military surplus stores across the country.

Every generation seems to embrace the camo pattern at one point or another. It continues to inspire top mainstream designers like Miu Miu, Burberry and James Perse, to name a few thanks to its countless patterns. That’s right, there are dozens of variations of the pattern. Brushstroke, Puzzle, Rain and Chocolate Chip, are just a few distinct designs that fall under the camouflage umbrella.

After the January 6 riots on the Capitol, questions arose around the use of camo and it’s negative portrayal by rioters, but thanks to designer interpretations and its overall enduring style and various executions, camo isn’t going anywhere.

Use it to augment your existing wardrobe in fun, unexpected ways or to liven up an otherwise, dull outfit.

Take for instance, J. Crew’s rain jacket in a puzzle camouflage pattern. It’s crafted with outdoor-inspired such as a durable three-layer waterproof nylon fabric, contrast lining, zippered underarm vents and a cinchable hood. Patch snap flap pockets help your belongings stay dry. Slim Fit Selvedge Jeans by Todd Snyder. Merino wool turtleneck by Banana Republic.